Digital Extravaganza - Theatre Of Digital Art

TODA is one of the very first & Unique DIGITAL ART Shows in the UAE which offers visitors to experience art differently from traditional one. Its uniqueness lies in the revolutionary way of discovering legendary masterpieces created by the most prominent world’s artists. TODA’s breath-taking digital art show combines high-end technologies, animated graphics, surround music, multi sensory visual effects and much more.

TODA’s impressive and magical art area covers over 1,800 m2 with installed projections all over the walls, floor and ceiling. Being fully immersive and interactive with the audience the Digital Art Show creates its unique atmosphere of gorgeous Beauty that is fully absorbed by the eyes of each visitor. Each guest feels himself/herself completely dissolved at the experienced mirage of gaming colours and stunning surround music.

Located in a must-see place in Dubai – Souk Madinat Jumeirah, ToDA is aimed to be called as one of the city’s landmarks, which makes Dubai even more popular as a tourist destination and attracts additional tourist flows.

 

 

Digital Extravaganza

13th of May to 31st of August 2022 

Timings: Daily from 11am- 11pm

 

Do you wonder what the future looks like? Do you find yourself contemplating infinite

possibilities of space and time? Embark on an immersive multi-sensory journey at ToDA’s new Digital Extravaganza Exhibition.

For the event, ToDA has called on artists globally to showcase their talents through projects that traverse alternate realities and dimensions. The exhibition will take visitors on a fairytale to unknown lands across planet Earth and in other galaxies through the Metaverse gallery.

What’s exactly in it for viewers?

- AI model called SYNTI. The 3D holographic figure, connected to a language bot, will greet

visitors at the entry of the exhibition and discuss digital art with them.

- 5 digital projects of internationally renowned artists inside the auditorium of the Theatre.

- VR Room with 15 minutes experience where you can become a protagonist in the artwork.

- Augmented Reality

- 10 winning artworks from the open call were placed in the Metaverse gallery and minted

into the NFTs

 

At Digital Extravaganza, you can ride along in an apocalypse horse in Jonathan Monaghan’s

“Out of the Abyss”, learn about the solarpunk movement from “Eyra” by Synticate, become a

genetic engineer in Luna Ikuta’s “Afterlife”, reflect upon conspiracies in a futuristic world in

“Refuge/ Refuse” created by Arnaud Laffond, or discover fairy creatures drawn by a child with

special needs in the piece of DarkZuu "A special world: a friendly future".

 

Location: ToDA, Souk Madinat Jumeirah

Timings: Until August 31st, 2022, Daily from 11 AM - 11 PM

 

Ticket Prices:

- Child Regular up to 12 yrs: AED 50

- Adult Regular from 13 yrs: AED 100

- VR room: AED 25

Children under the age of three: free of charge

 

Show timings to be claimed upon arrival as per seat availability.

 

Timings:

* Visit dates has to be confirmed with us 24 hours before entry. However, for last minutes booking and to confirm the visit dates please contact us on support@puremagic.me / WhatsApp help (+971589472344) to confirm your booking dates after processing payments.

ToDA welcomes its customers daily from 12.00PM till night 11.00PM

 

Visit the Theatre of Digital Art and Redeem the value of your adult ticket against your bill at all participating Souk Madinat's restaurants, including Trattoria, Perry & Blackwelder’s, The Noodle House, Anar, Belgian Beer Café, Ushna, Publique!

Kids can watch their drawings which come to life with Draw Alive experience at ToDA. With the interactive digital drawing game. ToDA Dubai creates immersive and interactive experiences for kids and families in Dubai that transport children of all ages into fantastic realms of story and exploration. The activities are designed to help expand the imagination and teach scientific concepts. Once their drawings are scanned, children can watch their masterpieces swim, fly and move throughout a virtual world. It is one of our unique and exciting products created purposefully for the children. Our small visitors enjoy a lot!

 

How to reach TODA: 

Option 1 – public transport

Metro

Step 1: Take the Dubai Metro and get off at the Mall of the Emirates Station.

The Mall of the Emirates Station is 32nd Station on the Red Line of the Dubai Metro Network. This is the closest Dubai Metro Station to Madinat Jumeirah.

Step 2. From the Mall of the Emirates station, take a taxi to Souk Madinat Jumeirah.

The distance between Souk Madinat and Mall of the Emirates is only 2.8 kilometres. Thus, the taxi ride will only last around 6 minutes and will not cost much.  

Bus

Bus: 8 (From Dubai Marina), 81 (from MOE), 93 (Al Ghubaiba road; Satwa), F55A (From The Walk At Jumeirah Beach Residence),

X28 (From Deira City Centre Metro Station), BigBus Dubai.

Option 2 – taxi

Taxi: currently Careem drop off/pick up offer available: 30% discount when you use the code: SOUK

Option 3 – a car

A car: parking is available (currently free of charge). 

 For more additional information, group bookings or clarifications , Please contact on our whatsApp +971 58 947 2344 or on email support@puremagic.me.

 



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